Unlocking Visibility: How Sproos Boosted Store Traffic by 79% and Revived Amazon Sales

SEO Optimization

Brand Store Enhancement

Advertising Strategy

Sproos offers premium collagen-based supplements and functional beverages designed to support gut health, joint function, skin vitality, and overall wellness. Despite strong brand positioning, they faced challenges in maintaining organic rankings and sales growth on Amazon. 

The Challenge

To reignite performance and improve conversion rates, we executed a multi-pronged optimization strategy: 

  • Listing Optimization: Re-optimized product listings using keyword-driven SEO copy and enhanced imagery to improve search visibility and conversion rates.
  • Brand Store Revamp: Redesigned the brand store with curated wellness paths and educational content to better reflect the brand’s lifestyle appeal and create a more engaging and informative shopping experience.
  • Advertising Strategy: Implemented a revamped advertising strategy with tightly themed ad groups, keyword segmentation, and reduced ACOS targets, focusing on efficiency and targeted visibility.
  • ASIN Prioritization: Identified and prioritized high-potential ASINs to boost visibility and lift organic rankings. 

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Our Approach

To reignite performance and improve conversion rates, we executed a multi-pronged optimization strategy: 

  • Listing Optimization: Re-optimized product listings using keyword-driven SEO copy and enhanced imagery to improve search visibility and conversion rates.
  • Brand Store Revamp: Redesigned the brand store with curated wellness paths and educational content to better reflect the brand’s lifestyle appeal and create a more engaging and informative shopping experience.
  • Advertising Strategy: Implemented a revamped advertising strategy with tightly themed ad groups, keyword segmentation, and reduced ACOS targets, focusing on efficiency and targeted visibility.
  • ASIN Prioritization: Identified and prioritized high-potential ASINs to boost visibility and lift organic rankings. 

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The Results

Improved organic rankings across multiple supplement categories, leading to increased visibility.

Achieved a

101%

increase in Q4 sales post-optimization, reversing a multi-quarter decline.

Increased store traffic by

79%

from Q3 to Q4, driven by better navigation and cross-linking.

Reached

$470K

in trailing 12-month revenue within eight months of partnership.

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