Scaling with Intent: Heal + Co.’s Path to 169% Growth and Better Organic Visibility

1P Transition

Listing Optimization

Performance Marketing

Heal + Co. is a premium wellness brand specializing in plant-based supplements formulated to support overall health and vitality. They sought to strengthen their Amazon presence while transitioning to a 1P model.

The Challenge

We developed a full-spectrum plan to address listing, brand presence, and advertising inefficiencies: 

  • Content Overhaul: Optimized listings for SEO with refreshed copy and conversion-focused content to highlight product USPs and enhance visibility and appeal.
  • Brand Store Enhancement: Redesigned the brand store to highlight core product benefits, feature category bestsellers, and improve customer navigation.
  • Advertising Refinement: Refined advertising strategies to focus on long-tail, high-converting keywords, for better efficiency and targeted visibility.
  • Ongoing Monitoring: Established a reporting cadence to track organic lift and refine strategies in real time.

Our Approach

We developed a full-spectrum plan to address listing, brand presence, and advertising inefficiencies: 

  • Content Overhaul: Optimized listings for SEO with refreshed copy and conversion-focused content to highlight product USPs and enhance visibility and appeal.
  • Brand Store Enhancement: Redesigned the brand store to highlight core product benefits, feature category bestsellers, and improve customer navigation.
  • Advertising Refinement: Refined advertising strategies to focus on long-tail, high-converting keywords, for better efficiency and targeted visibility.
  • Ongoing Monitoring: Established a reporting cadence to track organic lift and refine strategies in real time.

The Results

Achieved a

204%

increase in Q4 sales post-optimization.

Increased store traffic by

5%

from Q3 to Q4, with improved engagement and dwell time.

Reached

$123K

in trailing 12-month revenue within eight months of partnership.

Improved organic visibility and

keyword rankings

across wellness categories, leading to better long-term growth.

Jeff Ing

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