Unlocking growth: How Believe Supplements achieved 546% revenue lift on Amazon

1P Transition

Catalog Optimization

Pricing Strategy

Believe Supplements is a well-established Canadian sports nutrition brand known for its commitment to clean formulations, clear labeling, and zero-proprietary blends. With a passionate customer base, Believe has consistently stood out for its transparency and quality. 

The Challenge

To build a stable and scalable 1P operation, we designed a full-funnel optimization and operations strategy:

  • Catalog Optimization: Audited and reactivated six key ASINs that were previously suppressed or inactive, ensuring full availability of core products.
  • MAP Enforcement: Implemented a channel-wide pricing strategy to align with the brand’s premium positioning and eliminate undercutting.
  • ‍Inventory Management: Streamlined the purchase order process by aligning vendor lead times and forecasting demand to reduce stockouts and optimize inventory turnover.

Our Approach

To build a stable and scalable 1P operation, we designed a full-funnel optimization and operations strategy:

  • Catalog Optimization: Audited and reactivated six key ASINs that were previously suppressed or inactive, ensuring full availability of core products.
  • MAP Enforcement: Implemented a channel-wide pricing strategy to align with the brand’s premium positioning and eliminate undercutting.
  • ‍Inventory Management: Streamlined the purchase order process by aligning vendor lead times and forecasting demand to reduce stockouts and optimize inventory turnover.

The Results

Successfully unsuppressed

6 ASINs,

expanding product availability.

Achieved a

20%

increase in total sales revenue in 2025.

Improved Best Seller Rank (BSR) by an average of

29%

for key ASINs.

Reached

$297K

in trailing 12-month revenue within four months of partnership.

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